Privacy Policy

1. Information We Collect

Personal Information

When you sign up for our waiting list, we collect:

• Your email address
• Your name
• Your birth year
• Your gender identity

Usage Data

We automatically collect certain information when you use our website:

• Browser type and version
• Device information
• IP address (anonymized)
• Pages visited and time spent
• Interactions with our color analysis tool

Cookies and Tracking

We use cookies and similar technologies with appropriate consent based on your location:

• Necessary cookies: Essential for website functionality
• Analytics cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing cookies: Currently not used

Consent Management

We respect privacy laws and regulations worldwide:

• GDPR regions (EU, UK, EEA, Switzerland): We show a consent banner allowing you to choose your cookie preferences
• Other regions: We automatically enable all cookies to provide the best experience, as permitted by local laws
• Geolocation: We detect your approximate location using your IP address to determine which privacy approach to use

2. How We Use Your Information

We use your information to:

• Provide and improve our color analysis service
• Send you updates about KindredLook platform development
• Notify you when the full platform launches
• Analyze website usage to improve user experience
• Communicate with you about your account or our services

3. Legal Basis for Processing

We process your data based on:

• Consent: For email marketing and analytics cookies (explicit consent in GDPR regions)
• Legitimate Interest: For improving our service, website functionality, and analytics in non-GDPR regions
• Contract: To provide the services you requested
• Legal Compliance: To comply with applicable privacy laws based on your location

4. Third-Party Services

We use the following third-party services:

Mailchimp

We use Mailchimp to manage our email list and send updates. Mailchimp may process your email address and associated data in accordance with their privacy policy.

Google Analytics

We use Google Analytics to understand how visitors use our website. We have configured it with privacy-friendly settings including IP anonymization and disabled advertising features.

5. Data Retention

We retain your data as follows:

• Email list data: Until you unsubscribe or request deletion
• Analytics data: 26 months (Google Analytics default)
• Cookie consent: 12 months or until you change your preferences

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

7. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your data
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent at any time
• Unsubscribe from emails using the link in our emails

8. International Data Transfers

Your data may be transferred to and processed in countries other than your own. Our service providers (Mailchimp, Google) have appropriate safeguards in place for international transfers.

9. Children's Privacy

Our service is not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us: